How small businesses have benefited from Instagram marketing
Instagram adverts
Welcome back to my third blog! Today we will look at how businesses have been benefiting from Instagram. Instagram is one of the many social media platforms that offer advertising services for their users, by doing this they have turned their users who download their app for free into customers. This not only helps Instagram expand but it also helps businesses who know their target audience is using the app and will be able to reach a new audience. As the average Instagram advert cost around £0.80 - £1.10 per click it makes it very accessible for all businesses to use the app as their main source of marketing especially for small businesses.
https://startups.co.uk/marketing/instagram-ads-cost/-
How small businesses use Instagram to market
When a small business is starting up, it is hard to find a way to reach your target audience without spending a lots of money for marketing, and many small businesses do not have the capital to have major advertising campaigns. Which is one of the reasons why the business will make an Instagram page where they will display their products and services
alongside booking sites for their customers to find them. This is not only a way for the business adverts their business it is also a way for the businesses to engage with their customers as they are able to comment on posts, participate in voting polls, and send and receive messages. This makes the app a multipurpose platform as is it not only for advertising and finding new customers, but it also allows for a relationship to be built between the customer and business.
How has this benefited the businesses
By using Instagram as the main source of marketing this has massively cut down costs, and by doing so these businesses are able to focus on improving other parts of their business which allows them to grow and become better. Another benefit is that this is a much easier way for a business to become international and enter a new market. This is because Instagram is used globally and advertising put on the app is not only limited to users in one country, this is great for businesses whose wishes were to reach new. markets on a global scale without having to do extra advertising. An example would be 'Seven lashes' which is a cosmetic business who sell strip eyelashes, the business was founded by a UK make-up artist who used her business Instagram to promote and offer her service. By doing so she was able to create another business where she was could sell a product to her international customers who were unable to get their make-up done by her.
https://www.instagram.com/sevenlashes_/ https://www.instagram.com/beautybysolange/
This blog was an interesting read, it shows how small businesses can use social media platforms like Instagram to promote their products like Seven lashes. Every day when i am on Instagram i see various adverts pop up.
ReplyDeletethis blog is really interesting, it clearly shows how small business use social media like instagram to make sure their business is successful and does well. it also is such a great way to access a large customer basis.
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