My Marketing Blog

The marketing process and how 'YAGI' uses it   Introduction to the process  How Yagi used the marketing process Conclusion

 How brand positioning has been used on 'Skims' Brand positioning helps businesses define themselves in their target audiences’ minds. Marketing has change massively compared to what it was a few years ago, in this current business market it is not enough for a business to solely rely on their service and product, as they need to be able to gain their customers attention and indirectly tell and show their customers why they should be purchasing their products and be loyal to the business. This can be done in many ways, here we will go over how celebrity Kim Kardashian was able to do this and gain loyal customers, and a high demand for products that their competitors are selling at a lower rate. Kim Kardashian is the founder of the business Skims, which is an American shapewear company which has been able to have consistent sell outs on its new drops. Kim is not only is the founder of this business, she is also a reality tv star and a Instagram star with over 300 million followe...